ESPN FC Rebrand

ESPN FC Rebrand

This is a reel for the ESPN FC redesign. While the initial concept of this package was done out of house, I made efforts to take what was basically a logo over a background and give the work more depth and interest by utilizing camera parallax and various patterns. While everything in the reel is pretty straight forward, I am pretty proud of the rejected ESPN FC Open animation I created in an attempt to push the boundaries and give other designers that worked on it after me a variety of ideas to play with and build upon. Like I said, it was rejected, but I still think it works.

This project was build entirely in Adobe After Effects with minimal plugins.

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